LinkedIn Outreach SEO Strategy
Summary
Helped B2B consultants get 10-20 leads/mo by reverse engineering competitor SEO wins.
About
A highly accomplished CMO and Head of Digital with over a decade of experience driving significant growth and profitability for e-commerce, B2B, and D2C brands. Expert in leveraging AI-driven campaigns, marketplace strategies, and full-funnel digital marketing across diverse platforms to achieve impressive ROAS and customer acquisition metrics. Proven leader in scaling revenue, optimizing SEO, and building high-performing digital teams.
Work
Jaybro
|Head of Digital
Remote, Remote, Australia
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Summary
Led comprehensive digital marketing initiatives for Jaybro, focusing on e-commerce growth, paid media optimization, and technical SEO.
Highlights
Scaled e-commerce revenue by 230% year-over-year through strategic marketplace growth, Conversion Rate Optimization (CRO), and comprehensive SEO revamp.
Rebuilt and optimized paid media strategy across Google Shopping and B2B keywords, increasing Return on Ad Spend (ROAS) by 65%.
Optimized technical SEO and implemented AI-generated landing pages and schema markup, enhancing search visibility and conversion rates.
Drove 3x growth in organic rankings for longtail safety product queries, significantly expanding organic reach and brand authority.
Powerhouse Supplements
|Head of Digital
Australia, Australia, Australia
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Summary
Directed full-funnel digital marketing operations and P&L for Powerhouse Supplements, driving substantial revenue and customer retention growth.
Highlights
Boosted monthly revenue to over $800,000 by optimizing Google Ads, TikTok, and Google Tag Manager (GTM) strategies.
Scaled TikTok and Instagram ad revenue from $0 to over $250,000 per month within 6 months, achieving rapid market penetration.
Managed the entire digital P&L, successfully scaling search, Meta, Email Direct Marketing (EDM), and loyalty funnels to maximize profitability.
Improved repeat customer rate by 40% through the implementation of automated customer lifecycle flows, enhancing customer lifetime value.
Barnes Products
|eComm Manager
Australia, Australia, Australia
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Summary
Managed e-commerce operations, focusing on website optimization, SEO, and content strategy to double revenue and enhance category visibility.
Highlights
Built and deployed 10+ SEO-first content clusters, increasing non-brand organic traffic by over 180% within 6 months.
Managed comprehensive website Conversion Rate Optimization (CRO), SEO, product page optimization, and content strategy.
Doubled e-commerce revenue year-over-year by implementing a robust content and performance marketing funnel.
Increased category visibility for 'moulding & casting supplies' by 180% through strategic blog posts, video content, and product content optimization.
Regalix
|Google Ads 360 - US/UK Projects
Remote, Remote, US
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Summary
Managed large-scale Google Ads 360 campaigns for diverse US/UK clients, optimizing media budgets and conversion tracking.
Highlights
Launched and optimized over 2,500 Google Ads 360 campaigns for leading US/UK brands, driving significant client ROI.
Managed over $10 million in media budgets for diverse clients across e-commerce, finance, and lead generation sectors.
Applied advanced strategies in keyword mapping, A/B testing, Single Keyword Ad Groups (SKAGs), and conversion tracking to maximize campaign performance.
Amazon
|TRMS Manager
Remote, Remote, US
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Summary
Managed risk operations and trust teams at Amazon, enhancing compliance and team metrics through global collaboration and training initiatives.
Highlights
Managed critical risk operations and trust teams, collaborating with global stakeholders to ensure compliance and mitigate risks across diverse product lines.
Initiated and implemented content and training revamps, significantly improving team performance metrics and compliance rates by streamlining internal processes.
AO Tax (Intuit Partner)
|Digital Marketing Associate
Remote, Remote, US
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Summary
Executed digital marketing campaigns for US tax season clients, focusing on Google Ads, Facebook, and SEO to generate leads.
Highlights
Executed Google Ads and early Facebook campaigns for US tax season clients, driving initial digital presence and lead generation for tax season.
Developed SEO-optimized tax advisory landing pages and generated leads through strategic content marketing initiatives.
Education
Macquarie University
Sydney, New South Wales, Australia
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Master
Marketing (Digital & Analytics)
India, National Capital Territory, India
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B.Tech
Computer Science
Skills
Digital Marketing & SEO
SEO (On-page + Technical), Performance Media, GTM Strategy, Analytics & CRO, Content Strategy, Email Marketing, AI-Powered Marketing.
Platforms & Tools
Google Ads 360, TikTok + Meta Ads, Shopify, WordPress, CRM Automation, Magento, WooCommerce.
Projects
Manufacturing SEO Playbooks
Summary
Created search-first content plans for additive manufacturing, aerospace, and skilled trades orgs.
Local Lead Gen Funnels
Summary
Built full funnel for real estate and construction firms including Google Ads, landing pages, and CRM.